From number of clicks to attendees, page visits, and downloads, data has always been a differentiator. Today’s most successful CMOs look far deeper than surface data—they understand that the modern customer journey starts way before Sales. It starts in your community, where members interact with prospects and other users across multiple digital engagement channels long before they interact with your internal teams. In this workshop, you’ll learn how to harness the power of community data to increase leads, amplify reach, accelerate product adoption, drive faster deal cycles, empower cross-functional teams, and deliver better brand experiences—all through one platform.

As consumers are becoming increasing concerned about privacy, the positive impact of brand is more important than ever. How can you as a marketer ensure your brand remains trusted as well as identify the most impactful opportunities and threats. Join our panel of experts as they discuss how they've created brand trust, problems they've faced and what's helped them succeed in these changing times.