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Julia
Hartwig
VP Marketing
Capchase
Julia Hartwig is the Vice President of Marketing at Capchase, a NYC-based fintech company and leading provider of non-dilutive capital to startups. Julia is a veteran of B2B SaaS marketing and sales, having spent over 15 years developing full-funnel strategies for high-profile SaaS companies, including demand generation, brand strategy, and product marketing, plus growing sales development organizations. Prior to her role at Capchase, she was Vice President of Marketing at PubNub where she grew revenue and pipeline 40% year-over-year. She continues to advise early and growth-stage startups in developing their GTM strategies. Julia received her bachelors in Art History from the University of Massachusetts Amherst and her Masters in Communication Management from the University of Southern California. Julia has lived in five countries and currently resides in Brooklyn with her husband, Nick, and their two young children.
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15 March 2023 11:45 - 12:15
B2B Attribution: Treasure Hunt or Wild Goose Chase
Understanding the ROI of your B2B marketing efforts is essential, but is it possible? Join our panel of industry experts as we delve into the topic of B2B attribution and determine if and when it's a viable tool for measuring success. We'll explore the feasibility of attribution in the B2B space and discuss the insights that can be gained when done correctly. Come prepared to engage in a thought-provoking discussion and leave with actionable strategies to improve your B2B marketing measurement.

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