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Liz
Tassey
VP of Marketing
BlueOcean
Liz has 20+ years of experience in technology marketing, ranging from large-scale enterprises such as Microsoft, to high-growth IPO companies like Qualtrics, to innovative startups like BlueOcean, where she currently leads marketing. Liz’s experience spans IT pro, developer, business decision-maker and consumer audiences, brand building, product marketing, loyalty marketing, and management. Prior to entering the tech world, Liz was a risk analysis consultant for Deloitte & Touche and a research analyst for the US Department of Justice. She dabbles in art and writing in her spare time, and is overly passionate about Seahawks football and politics. She also has 2 young daughters, a dog, a cat, and 2 guinea pigs that keep her wonderfully busy.
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15 March 2023 14:00 - 14:30
The marketer’s dilemma: how to drive short AND long-term goals with the power of brand
It’s hard out there for CMOs. As the pressure on marketing ROI increases, we find ourselves focused on short-term goals such as MQL generation, which can be trouble down the road when market disruption hits. In reality, building a strong brand is the key to driving sustained growth both today and in the future. Join this session to learn: - The pitfalls of ignoring brand investment in favor of shorter-term goals - How to justify brand investment to your CFO - The impact of audience connection on your brand and future revenue growth

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