Recent advances in AI (Artificial Intelligence) and NLP (Natural Language Processing) are providing revolutionary ways to create content. AI can be trained to know your brand, and the quality of content produced with the help of a trained AI model is indistinguishable from what’s written by a human. What’s more, it costs a fraction of the traditional methods and is produced in a fraction of the time. And for brands that use a data-driven approach in their work, there is an added benefit of creating content that is matched to customer intent. The Practical Use of AI session will include use cases, a live AI content creation demo (it could be your brand if you'd like!), case studies from several industries, and a conversation about opportunities and issues.