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Sam
Olstein
Executive Director, Corporate Marketing
GE
Sam is currently Executive Director, Corporate Marketing at GE having previously worked as the Director, Global Innovation.
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15 March 2023 15:30 - 16:15
Panel: Hire, train, retain - building the ultimate marketing team
Building your marketing team can be detrimental to your organization if handled poorly. Our panelists will discuss the importance of a high performing marketing team and exactly how to go about it, from hiring processes to diversity, inclusion and training. Get tips on how to retain your teams, the impact of thriving teams on revenue, how to achieve better cross functional collaboration and drive retention.

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