Your company’s go-to-market strategy can make or break its bottom-line. That comes with a lot of weight for revenue teams: get things wrong and your demand gen programs fall flat, prospects don’t move efficiently through your sales funnel, and the business suffers. Get things right and your marketing ROI improves, sales is more motivated, and the business thrives. Market research and customer insights are the Marketing and Sales team’s secret weapon to shaping a winning strategy. In this session, hear practical ways to gather market & customer insights to: - Refine your target buyer personas - Leverage insights to retain and drive buyer growth - Improve sales confidence - Build a bench of customer advocates - And more